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Case study  “Sweet Tea Leaf”

Answer the following

  1. What are the strengths and weaknesses of Sweet Tea Leaf’s corporate culture in terms of communications, as described in the case?
  2. How would these strengths and weaknesses affect Sweet Tea Leaf’s corporate reputation?
  3. Considering the relationship the brand had with its audience, should Clayton have reached out to customers to announce he was leaving?
  4. What challenges do you see for Sweet Tea Leaf’s new management?
  5. As Clayton’s replacement would you change the way Sweet Tea Leaf communicated with its customers, or who was allowed to? Why or Why not?

around 1000 words

  • attachment

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