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Case Study: Starbucks Coffee Company

Answer the following Questions –

  1. What are the key issues for Starbucks?
  2. How would the decision to offer fair trade coffee would affect Starbucks’ Corporate Reputation?
  3. What are the problems associated with not offering fair-trade coffee? and how would they affect Starbucks’ Corporate Reputation?
  4. What should Smith do?

Around 1000 words

  • attachment

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