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Case Study: Coca- Cola India

Answer the following Questions –

  1. What are the key problems that Gupta should focus on in the short term and in the long term?
  2. How would you evaluate the effect of the crisis on Coca-Cola’s corporate reputation?
  3. How well prepared was Coke India to deal with the CSE’s (Center for Science and Environment) allegations?
  4. What is your recommendation for Coke’s communication strategy to protect and enhance Coca Cola’s corporate reputation?

Around 1000 words

if you could divide into sub titles for each require section , that would be appreciate

text book references has to be used somewhere, which is the pdf file of the case study: Argenti, P. A. (2017). Ebook: Corporate Communication. McGraw Hill.

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