Case Study: Coca- Cola India
Answer the following Questions –
- What are the key problems that Gupta should focus on in the short term and in the long term?
- How would you evaluate the effect of the crisis on Coca-Cola’s corporate reputation?
- How well prepared was Coke India to deal with the CSE’s (Center for Science and Environment) allegations?
- What is your recommendation for Coke’s communication strategy to protect and enhance Coca Cola’s corporate reputation?
Around 1000 words
if you could divide into sub titles for each require section , that would be appreciate
text book references has to be used somewhere, which is the pdf file of the case study: Argenti, P. A. (2017). Ebook: Corporate Communication. McGraw Hill.
-
CocaColaIndia.pdf
