Contemporary Analysis





Contemporary Analysis








Up to 2,000 words


Learning Outcomes 


a) Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts 

b) Critically evaluate different strategy formulation processes utilized by organisations and evaluate their relevance to particular organisational contexts 

c) Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes 

d) Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk. 




By 11.55pm AEST/AEDT Friday of Module 6.1 (Week 11)






Total Marks 


40 marks



The assessment of this subject supports students in developing their skills and knowledge in the foundational management topics that include external environmental assessment, problem diagnosis, strategy development, and the consideration of cultural and ethical contexts. Effective strategic management is designed to proactively respond to changes in technology, external environment, and market tastes. A contemporary understanding of the dynamic forces shaping strategic choices is essential for the successful execution and delivery of strategy.


1. Over the duration of the course, you are to monitor news and online sources of opinion to identify three (3) separate strategic influences that together impact on the outcomes of an organisation of your choice. These influential factors may be local, national or international in nature, but they must represent a changing or


MGT604_Assess 3_Contemporary Analysis


evolving story. For example, advances in battery technology, stricter emission controls, and a general move towards sustainable energy has resulted in General Motors (and indeed almost all car manufacturers) actively marketing electric or hybrid models for release in coming years. Note this example is not to be used in your submission. 

  1. You are to discuss how the practice of strategy categorises these strategic influences, and identify the implications for the organisation in question.
  2. Drawing upon your understanding of theories, models and frameworks discussed in class, you are to identify a strategic course of action to address these circumstances (by either capitalising on positive influences, or minimising the impact of negative influence) in a way that will result in long-term benefit to the organisation. This should include a statement of the firm’s revised goals as a result of this change in strategy.

Your Contemporary Analysis should be structured as follows:

Section 1: Title page 

Section 2: Executive Summary 

An executive summary provides a succinct summary of the content within the report. It presents information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document.

Section 3: Table of Contents 

Table of Contents must have accurate page numbers and be attractively formatted.

Section 4: Introduction 

The introduction sets the scene and provides context for the aim. It provides background to the issues being addressed only.

Section 5: Aim 

The aim should start with the words, “The aim of this report is to…”. It should be a simple and concise restatement of the assessment task.

Section 6: Discussion 

  • ï‚·  This section should provide information regarding the analysis you undertook addressing the key deliverables.
  • ï‚·  Identify three strategic influences that together impact on your chosen organisation. MGT604_Assess 3_Contemporary Analysis


  • ï‚·  Discuss how the practice of strategy categorises these factors and identify the strategic implications for the organisation in question.
  • ï‚·  Identify a strategic course of action that can be adopted by the organisation you have chosen.
  • ï‚·  Present a statement of the strategic goals the firm should set, and their implication on the organisation.Section 7: ConclusionThe conclusion restates the aim then provides a brief and concise summary of the discussion to demonstrate that the aim of the report has been achieved. No new information is to be included in the conclusion.Section 8: Recommendations.Recommendations represent the next steps derived from the report. For example, if your report concludes that a new factory is required to address the strategic change then the next steps will include obtaining finance to purchase the new facility and/or assembling and mobilising a team to explore options for location and size of the new facility.Section 9: ReferencesPlease use the correct API referencing style and list in alphabetical order. It is recommended that you use reference management software such as EndNote or Mendeley to make the job of referencing simple and straightforward. Remember, every factual statement in your report will require a reference.Section 10: AppendicesThis is where you provide supporting material which is unsuitable for inclusion in the body of the report, but still has some value to contribute to the report.Submission Instructions:This Contemporary Analysis is to be written according to academic writing guidelines and must be submitted in compliance with the following;

1. You should make significant references to the subject material and substantial wider reading. A minimum four (4) academic (books & peer-reviewed journal articles) & five (5) other sources (newspaper article, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted. The assignment is to include in-text citations and a reference list following the latest APA referencing style. The APA referencing guide can be located in the Academic Writing Guide at


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